So, I've decided to change my blog a bit. I will still be trying to keep a major focus of it on music and how it coincides with the media, but that is no longer the central issue. There are too many things of import to discuss beyond music, which is a fact I cannot ignore.
On to the topic of gender and sexuality and such! There was a commercial played only during the uperbowl that was almost immediately banned, which my friend reminded me of. Two men were working on a car engine and then started to eat a candy bar (which shall remain nameless). The spin of this commercial was very Lady and the Tramp (you remember the cute flick with the puppies and literal puppy love?). So, these guys accidentally kiss because they were eating a candy bar from both ends. One of them then says something to the effect of "quick, do something manly!"
Apparently this humerous commercial was banned due to an outcry of various GLBT groups, with good reason. While this may be a funny commercial to the average "straight" man in U.S. society,that doesn't mean it won't be offensive. It was an add playing off of gender stereotypes. The real funny part was, however, that it also seemed to make fun of "manly men" (which was my initial take on the commercial), it just also happened to make fun of men who were effeminate and/or homosexual men.
My question for the men who read my blog (if you have the SACK to post an honest response and talk about these issues) is twofold: The first part is whether or not it should be considered OK to use such stereotypes on sex, sexual orientation and gender to sell a product (even though most women and men don't complain when these things happen) and the second would be the everpresent and ominous 'why?'
Also, keep in mind, other products are also very sex and gender oriented, like music, for example! There's been so much alpha-masculine "cock rock" that has been made since I was born that it's gotten kinda ridiculous. Then again, the absurdity of the music is part of why I like much of it. Another mission for you, my lazy, unmotivated and unable to post much of any interest or import on my blog, viewers, is to point out some clear examples of this in music. I'll site one for ya to get the ball rolling: Chrome Division. I love this band. Not only is it good hard rock, but they also go with the whole "wine, women and song" approach to rock. They sing about, as the title of this post dictates, Booze, Broads and Beelzebub. All of this makes for a traditionally masculine form of music and lyrical content. NOW GO FORTH AND POST.
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I agree, products and commercials for them these days are so sexually driven and gender oriented it's rather pathetic. What is the commericla that was band from GLTB ?
ReplyDeleteIt was a Snickers commercial.
ReplyDeleteI think we should all be able to laugh at our own stereotypes, and getting offended at such trivial pokes is pathetic and despicable. That said, I hate television, so go from there...
ReplyDeleteI see nothing wrong with stereotypes, used for humorous purposes. When they start getting used in ignorant or hateful ways is when the issues arise. Honestly, no one objects to the stereotype of the clueless father stereotype of Homer Simpson, so the same people who don't complain about that don't get to complain about anything else in my opinion! As for the why, well, it's entertainment, it's selling a product, and most importantly, if you can't laugh at your own stereotypes, then whose can you laugh at?
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